Sixteen years,
two ventures, one principle
Syed Tabish Hasan is the Founder and CEO of Zedtronix, an AI-powered digital agency operating across Pakistan, the United Kingdom and the GCC, and Catalyst Core Global, a BPO, HR consultancy and fractional CFO firm. With more than sixteen years of professional experience spanning finance and technology, Tabish has built his career on a simple premise: that the best solutions are rarely the most complicated ones. About Zedtronix.
From balance sheets to build systems
Sixteen years across finance and technology, applied to two ventures.Trained on the numbersHe began his career as a chartered accountant, trained through ICAP - a foundation that still shapes how he approaches every business problem today: start with the numbers, understand the structure, then build the solution that actually moves them.
Zedtronix & Catalyst Core GlobalThat discipline carried him from finance into technology, where he now leads two ventures built around the same principle applied to different problems - one solving for brand and growth, the other for operational efficiency and financial clarity.
PMI AI & IBM watsonxTabish holds a PMI certification in Artificial Intelligence and an IBM watsonx Generative AI Engineer credential - credentials that reflect a hands-on, technical commitment to AI rather than a passing interest.
Anthropic Claude for StartupsUnder his leadership, Zedtronix was recognised as part of Anthropic's Claude for Startups programme, building its services on frontier AI infrastructure rather than treating AI as an add-on feature.
Karachi · London · RiyadhTeams and clients across three markets - Pakistan, the United Kingdom and the GCC - served by both ventures.
“I build digital engines, not websites”For Tabish, a website, a brand, a finance function or an operations process is never the end product. It is a system built to keep working, keep compounding, and keep the business moving long after the initial engagement ends.
VisionSimple solutions to complex problemsTo solve complex problems in simple ways - through smart methods and technology - helping startups grow and creating brands that people remember, all over the world.
MissionClarity, tools and confidenceTo build AI-powered systems, strategies and brands that give startups and businesses the clarity, tools and confidence to compete globally - replacing guesswork with smart methods, complexity with simplicity, and short-term wins with brands and businesses built to last.
How we do it
Five commitments that shape every engagement, at both ventures.Approaching every problem with the same discipline: understand it fully before attempting to solve it, then solve it as simply as the problem allows.
Partnering with startups and businesses as their next best decision - not their next vendor.
Operating with the same transparency and precision a chartered accountant brings to a balance sheet, applied to every discipline we work in - design, marketing, technology and operations.
Building on frontier AI technology and smart methodology, not manual guesswork or recycled templates.
Designing brands, systems and solutions built to be remembered, not just delivered.